Liverpool's waterfront building will be illuminated with a photograph of John Lennon taken by legendary photographer Bill Zygmant each evening from 9 until 23 October.
The Albert Dock Tenants Business Association, Liverpool City Council, Hard Day's Night Hotel and the Beatles Story have joined forces to create the outdoor projection to mark the start of the John Lennon Tribute Season on Saturday 9 October, the day the former Beatle would have turned 70 years old.
Photographer Zygmant said: "It is incredible to see my work projected onto one of Liverpool's most iconic buildings in celebration of the life of John Lennon. His legacy and his music continue live on in the city and this is a fitting tribute – I'm sure he would have loved it."
The John Lennon Tribute Season will see a number of events taking place across the city and is regarded as being a key event for the city's tourist economy.
The season of events is being led by the Beatles Story and a team including the official tourist board for the city region, The Mersey Partnership, Liverpool City Council, Cavern City Tours, The Royal Liverpool Philharmonic Orchestra, Grosvenor's Liverpool One and Hard Days Night Hotel.
Lorraine Rogers, TMP chief executive, said: "The Beatles legacy continues to grow and with each passing year, brings with it a new generation of Beatles and John Lennon fans. Liverpool's Visitor Economy will benefit from the John Lennon Tribute Season – from the rail or airline carriers bringing fans to the city, to the shops, restaurants, bars and hotels all providing hospitality.
"The event also provides an opportunity to showcase the destination to a global audience. It is encouraging to see so many attractions, venues and organisations come together to produce this programme."
The John Lennon Tribute Season runs from 9 October until 9 December, which is the day after the 30th anniversary of his assassination.
- For details of the season of events click on the Visit Liverpool website