One New Bailey

Active Profile reports wins in key sectors

Active Profile, the PR and marketing agency with offices in Liverpool and Manchester, reported two client wins in key sectors of property & regeneration and science & technology.

English Cities Fund, the public-private joint venture between Muse Developments, Legal & General and the Homes & Communities Agency, appointed Active Profile to advise on its New Bailey office scheme in Salford, across the River Irwell from Spinningfields.

Initial phases of New Bailey are on site, including a 143-bed Premier Inn, forward-funded by La Salle Investment Management, a 615-space car park and One New Bailey, a 125,000 sq ft, eight-storey office development.

350 Investment Partners, manager of the North West Fund for Energy & Environmental, appointed Active Profile on a 12-month contract. The agency won the contract following a competitive tender process. Active Profile will deliver strategic marketing and PR campaigns that support the fund's investment activity in the region's energy and environmental sector.

Anna Heyes, managing director of Active Profile, said: "We are really pleased to have both new clients on board. These recent contract wins were won based on our track record in both sectors and on our strategic approach to interpreting the briefs. We are already working with Muse Developments, one of the partners in ECf, on the City Place scheme in Chester so we are excited with this opportunity to extend our relationship with them further. We are also looking forward to leveraging our expertise in the energy sector and our regional knowledge to deliver tangible results for the North West Fund for Energy & Environmental."

Phil Mayall, development director at ECf, said: "We appointed Active Profile to handle the PR and events programme for New Bailey based on their experience and contacts in the property sector."

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