Liverpool books MIPIM stand after four-year break

Deloitte, Bruntwood, Brabners, Castlewood Property Management, Countryside Properties, Grosvenor, and Harcourt Developments have all signed up to the Liverpool delegation as it returns to MIPIM in 2014.

The city will take a stand at the global property convention in Cannes for the first time since 2010. The city took a scaled-down delegation in 2011, using the UK stand and stayed away officially in 2012 when it held the Global Entrepreneurship Congress in Liverpool. This year organiser Liverpool Vision, part of Liverpool City Council, decided to focus resources on the Liverpool in London HQ, known as the 'Liverpool embassy'.

Sponsorship packages for firms wanting to join the Liverpool delegation at MIPIM next year are available at £7,000, £12,000 and £20,000.

Sean Beech, partner at Deloitte Liverpool, has led the call for a Liverpool presence at MIPIM 2014. He said: "Attending MIPIM is about expanding our business network and showing that our great city, with all it has to offer, is open to business. MIPIM is about networking on a massive scale, meeting the world's biggest property developers and financiers face-to-face and promoting the city as a compelling destination for business and as a big international player.

"Many other UK cities attend MIPIM and for Liverpool not to attend is inconceivable. There is already firm support to be part of 'Team Liverpool' next year, ahead of the city hosting the International Festival for Business in June and July.

"I hope many more businesses will join us and take this opportunity to articulate the city's ambitions and vision for the future. As the city's transformation in recent times has shown we can achieve much if we work together effectively to change developer and investor confidence."

Liverpool Vision, the city's economic development company, will organise Liverpool's presence in Cannes, through Marketing Liverpool, part of Liverpool Vision.

Chris Brown, director of Marketing Liverpool, said: "Liverpool returns to MIPIM on the back of becoming the first European host of the Global Entrepreneurship Congress in 2012, successfully holding the UK's first festival for high-growth businesses with Accelerate 2013 and having become the only UK city to have an office in London where we host regular events for potential investors.

"The next couple of years are very important for Liverpool, as we continue to face robustly the economic challenges and there is much to give us confidence in the future. In 2014 the world will come to Liverpool for the International Festival for Business and in 2015 the £40m Exhibition Centre will open on the Waterfront.

"Further, during the course of the next decade, Liverpool City Region will also be the location of what is set to be the UK's largest regeneration scheme with Liverpool and Wirral Waters; the development of Superport and the continuation of large scale retail, office and residential development through the Liverpool City Centre Strategic Investment Framework.

"The key to future success will be through continued collaboration and I am therefore delighted that businesses in Liverpool see the importance of attending MIPIM. We are working closely with them to ensure that together we use the event as a platform to showcase Liverpool's burgeoning range of economic and cultural assets and our excellent reputation to the world."

Liverpool's stand at MIPIM will be situated in the Riviera Hall (R33.14) showcasing the city's offer. MIPIM 2014 is due to take place from 11 to 14 March.

Your Comments

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What a criminal waste of money. what possible benefits are there in attending a glorified property knees up at local and national taxpayers expense. Use the money more productively, Mr anderson.

By joe 90

Is this a joke? any justification for the £100K or so this will cost?


Liverpool should be at MIPIM. If you have never been then you have no idea how beneficial it is. The Port is expanding for a start and that alone needs publicity Liverpool needs to shout loud and be proud . On the other hand lets tell all the other world city’s not to go, and nearly all do go, so that they can look small by not being there..

By City Rob

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