The new exterior for the expanded and refurbished DMR at Liverpool One. Credit: via Aver PR

Jewellery store increases space at Liverpool One, adds champagne bar

David M Robinson has reopened at the Liverpool shopping destination, with a new extended 5,478 sq ft site off South John Street.

The store is DMR’s largest concept showroom and was created with the help of interior designer LXA. It represents an upsize of 72% for the company.

Not your average jewellery store, the new site offers 12 VIP spaces, including a private dining room and a champagne bar. A sound-proofed media room boasts camera equipment to aid in creating content or assisting with virtual appointments.

There is also an espace for Rolex and one for IWC, as well as workshop spaces for the jeweller’s watchmakers and goldsmiths.

DMR first moved into the Grosvenor-owned Liverpool One in 2008. The jeweller got its start in Liverpool in 1969 and has four showrooms in the country. In addition to the showroom in Liverpool One, it also has storefronts off St Ann’s Square in Manchester, Jubilee Place in Canary Wharf, and Railway Street in Altrincham.

“We are delighted to be creating a totally new luxury experience in Liverpool, the city where our journey began,” said DMR managing director John Robinson.

“This vast new showroom incorporates dedicated space for our luxury fine jewellery brand, along with a large Rolex showroom,” he continued, praising the new showroom as “one of the UK’s most innovative retail spaces”.

Howard Kennedy Lawyers represented DMR on the deal for the expanded Liverpool One space. CBRE and Metis acted for Liverpool One.

Grosvenor’s managing director for asset management, Alison Clegg, said: “For the last 14 years, it’s been a pleasure for Liverpool ONE to play a part in the local success story that is David M Robinson and to have had the opportunity to build a strong relationship with this fantastic family-owned business.

“As one of our original tenants, their growth is an excellent endorsement for Liverpool ONE and signifies the ongoing demand for physical retail, as well as the expansion of our luxury-focused offering,” she said.

“The premium experience is a key aspect of our retail strategy for Liverpool ONE, and we look forward to working closely with David M Robinson as they broaden their offering.”

Your Comments

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Ouch, the way the economy is heading in the next couple of years they’ll do well to make that work.

By Anonymous

Confidence is the key, provide a desirable product and people will buy-in, provide the service and people will come back, you don`t stand still in business and risk taking pays dividends, well done to them.

By Anonymous

Only so many footballers in the city. Can’t see it working for long.

By Cal

Any good business knows what it is doing right, in times of austerity people who can invest in gold and valuable items do so as a hedge against worsening times. The not so affluent will of course suffer the most the way it has always been. Good luck to DMR for showing the courage and ambition to achieve their goals.

By Lovepool

Good luck to them. Tough times ahead though and as has been pointed out only the strong will survive. A lot have gone under with the right business plan at the wrong time. Time will tell.

By Otis

Rolex and champagne. I’ll be there tomorrow. If only. Just got to get me Universal credit sorted first.

By Ali

I wonder how the above comments would read if this had been done on King Street…

Anyway, it looks great. Much better frontage for this building than previously.

By Jeff

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