LinkedIn for the property sector: securing pre-lets
Unlike most social media platforms, LinkedIn is not primarily used as a form of entertainment. It’s to share business news, scheme updates, and provide helpful information that meets your end-goal.
Using LinkedIn for the property sector is a fantastic way to help you not only spread awareness of your scheme, but it’s a tried and tested way to secure pre-lets.
In this post, we’ll take you through the key steps required to really make the most of your LinkedIn presence and give your scheme the attention it deserves.
It’s no secret that organic social media is becoming less and less effective as a sales tool. Just this year Facebook changed its algorithm to ensure company pages are seen and interacted with less.
Unfortunately, LinkedIn business pages don’t allow you the usability to follow people in order to receive a follow back, which makes it more difficult to target your key audience. Effective ways around this to make sure you successfully increase your reach include:
- Get all key personnel on your project to support and share LinkedIn posts to maximise reach – from the architects and designers to the contractors and developers
- Attach links to your social media accounts to all marketing collateral (eShots, blogs, newsletters)
- Strategically position a link to LinkedIn on your website – along the top, right hand side of the page is a popular choice
- Put out compelling content about your scheme that will genuinely interest your target audience – this will include press releases, scheme updates and blogs
- Engage with local authorities and businesses to generate more shares and increase your brand awareness within your area and further afield
- Have strong CTAs to encourage shares and engagement
Paid social advertising
Due to the decline of organic success, we’d suggest devising a paid-for LinkedIn advertising campaign to ensure you’re getting your development in front of those:
- Within the correct industries
- With the correct job titles
- With the ability to make decisions
Thanks to LinkedIn targeting, a much more selective audience will see your content over organic posting – and you get to choose exactly what that content is.
To ensure maximum success, your adverts should:
- Have strong copy to entice a potential occupier to find out more about the scheme
- Highlight your key USPs
- Include a call-to-action (CTA) which will take them to a designated landing page on the website where they can either get in touch with an agent or find out more information
By following these key hit-points, you will be able to get your development in front of your target audience and hopefully secure enquiries and interest in your scheme – leading to that all-important pre-let.
And that’s it
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