The How-Do B2B PR Forum

In conjunction with IAS B2B Marketing and Microsoft, How-Do is organising a b2b PR Forum, an exclusive opportunity for just 80 senior in-house b2b marketers and communicators to discuss and debate the opportunities and challenges presented by the new media landscape in which we all now operate.

• Event –The 2010 B2B PR Forum
• Place – 3 Hardman Street, Spinningfields, Manchester
• Date – Thursday 22nd of April
• Time – 9.00am – 1.00pm
• Fee – No charge – attendance by invitation

The event will include:

Keynote presentations from:

• Stephen Lamb, IT Pro Evangelist at Microsoft–Stephen will be undertaking an analysis of the strategy and effectiveness of Microsoft's social media activity in a b2b context
• Iain Fleming MCIPR, Business Development Director at Wirefast–Iain will be sharing the key findings from a major piece of research that he has just completed for the CIPR examining how the media has adapted to the digital revolution and how this has changed the way in which b2b marketers and communicators need to interact with the media community

In addition there will be a panel discussion, featuring the following:

• Stephen Lamb and Iain Fleming plus
• Paul Unger– Editorial Director of Place North West, Northern Correspondent for Property Week and ex Business Editor of the Daily Post
• Stephen J Pain– Former Communications Director at Aviva plc
• Sam Dorney– Director of PR at IAS B2B Marketing

And a series of interactive Roundtable discussions, focusing on:

• The role of social media in B2B communications
• The effective integration of online and offline communications strategy
• How do you identify which digital channels are relevant and valuable to your business?
• How do you measure the results and impact of digital campaigns?

This event is for senior in-house marketers and communicators working within the private and public sectors only. Numbers are limited, but if you're interested in attending please email dunstan@how-do.co.uk as soon as possible.