Organiser: Clemency Cox
Location: Radisson Blu Hotel, Glasgow, 301 Argyle Street, Glasgow, Scotland, G2 8DL, United Kingdom
Join the digital marketing revolution and stop wasting money on pray and spray campaigns!
The programmatic landscape is a fast growing and exciting way for marketers to get a better return on their marketing investment. How exactly can organisations across the B2B and B2C sectors keep abreast of the new platforms that are available for programmatic display, and how does this rapidly evolving technology for the purchasing and placing of digital display adverts differ from traditional PPC advertising?
After hosting two successful workshops earlier this year at the Emirates Stadium, the teams at WhatHouse? and Show House are taking the workshops nationwide. Designed to demystify the world of programmatic advertising, these intimate and free to attend workshops will help you navigate your way through the programmatic landscape and help you devise strategies to build a personalised customer journey.
Learn how you can use 1st party and 3rd party data to build a custom audience enabling you to tailor your message to target the right person, at the right time, in the right context.
10.30am Workshop begins
12pm – 1 pm End of workshop (networking lunch)
Is this event for you?
This is essential for anyone involved in managing advertising spend, creating integrated marketing campaigns, or driving digital strategy; as well as publishers and agencies looking to improve their knowledge and understanding of the advertiser strategy choices and challenges.
We are passionate about educating our clients so that they can take full advantage of the power of programmatic advertising. These intimate seminars are free to attend and will host no more than 20 people per seminar, this is to ensure that you get the ultimate value from the event. When you leave the event you will have a full understanding of how the WhatHouse? and Show House trading desks can help you reach your target audience effectively and with ease. What’s more, take the opportunity to network with like-minded brand-side marketers, agencies and technology providers over lunch!
All events are completely free to attend all you have to do is register your interest and a member of the WhatHouse? or Show House teams will be in contact to confirm your place. Our last workshop in May was fully booked, so prompt confirmation is advised.
To book your place please visit: https://programmatic-workshop-glasgow.eventbrite.co.uk
If you are unable to attend this location please see our other listings for an event near you.
We look forward to seeing you there!