Constructing Social Media

Organiser: Centre for Construction Innovation
Location: Bolton Arena

Manchester Construction Best Practice Club Event

Tuesday 6th December 2011

4:00pm for 4:30pm until 6.00pm

Poor or lack of communication is often at the root of many construction problems, failures and misunderstandings. And yet never before have we had such easy, ubiquitous and even free access to a range of options for communicating, sharing, learning and collaborative working. Collectively known as Social Media these options allow people to converse with each other, exchange and share 'stuff'. This is a very different world from the one way media of websites, newsletters, even emails, and changes the way we interact, at personal, organisational and inter-organisational levels.

Martin Brown, improvement and social media advocate, will illustrate how social media can be and is being used by our industry, and will cover

  • What is Social Media?
  • Overview and update on the world of social media
  • Developing a social media strategy
  • Social Media in boardrooms and on sites
  • Winning work with social media
  • Promoting your organisation – Fun with QR codes
  • Social Media staff policy
  • Where and how to start?

SPEAKER: Martin Brown – Director, Fairsnape

Martin is an industry improvement and innovation advocate with over 30 plus years within the built environment sectors. He supports a variety of organisations through his business Fairsnape, is co-founder of be2camp, Chair of the Lancashire Construction Best Practice Club and a Constructing Excellence Collaborative Working Champion.

Martin can be found on twitter @fairsnape, blogs at and email at


To book a place at the event please register online at;


There is no separate charge for this event, but please note that due to the popularity of these events, places are available on a first-come first-served basis with priority given to Club Members.

Membership is the lifeblood of our Club, without it, we cannot deliver such events. We welcome you to these events and also ask that you seriously look at becoming members of our Club. Membership entitles you to priority attendance at any Club events listed within a 12 month period for up to 5 people within your organisation, for a small fee of £100 for the year, which represents fantastic value! To become a member please contact Richard May at

Manchester Construction Best Practice Club events are CPD certified.

CPD certificates will be made available to members following the event.