Cruden replaces Pochin on Birkdale care home

The Warrington-based builder has been appointed to complete work on Belong’s £19m care village, after the previous main contractor Pochin fell into administration last year.

The development on Oxford Road in Birkdale near Southport will be the fifth scheme Cruden Construction has built on behalf of care home operator Belong, following its work on other projects including in Didsbury and Crewe.

The Birkdale care home village, which is expected to open in 2021,

Expected to open in 2021, the Birkdale scheme is intended to provide high-quality dementia care and accommodation for more than 100 people, including six family-sized households and 30 one- and two-bedroom independent living apartments available to buy or rent.

The care village will offer 24-hour support, and a range of amenities including a bistro, hair salon, exercise studio and function rooms. Outreach services will also be available to people in the wider community, such as a specialist day care service.

Chris Hughes, chief finance officer at Belong, said: “Cruden has a sound track record working with us on previous villages.

“With a new timetable for a 2021 opening confirmed, we are confident that our award-winning services and facilities will prove an asset both to older people and the wider community.”

Ian Woolrich, managing director of Cruden, added: “We look forward to resuming work on the Birkdale development – and we take great pride in the fact that every village we build [with Belong] delivers real benefit to the local area and its people.”

The architects for the scheme are Altrincham-based Pozzoni Architecture, and the scheme is financially backed by Octopus Real Estate, part of the specialist real estate investor Octopus Group.

Belong Birkdale 2



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