Cityco campaign targets families

A campaign involving handing out 350,000 A6 visitor maps in Manchester city centre has been launched to promote it as a family destination during the summer.

Creative agency Dinosaur, based the Northern Quarter, designed the campaign for Cityco, Manchester's city centre management company.

The campaign launch coincides with the school holidays and is supported by billboards, a building banner on Deansgate as well as online at Visit Manchester, where the maps are available to download.

See What Manchester's Made Of Cityco campaignThe design builds on the See What Manchester's Made Of brand created by Dinosaur in the winter of 2009, to promote the city's retail sector. The winter campaign helped buck the economic trend as Manchester's retail sector outperformed the national average by 2.7% in like-for-like sales, during November and December.

Linsey Hales, art director at Dinosaur, said: "This was an extremely rewarding project to work on, and the challenge was to build on and better the success of the winter campaign.

"To stretch the campaign's appeal to a family audience, and to show the depth of Manchester's offering, we refreshed the campaign with a layered, homemade craft look.

"We injected the creative with the necessary energy to express what Manchester's all about during summer."

Vaughan Allen, chief executive of Cityco, said: "We are pleased to extend the See What Manchester's Made Of branding to this summer campaign, giving it further recognition. Our focus is to create a truly family-friendly city and this campaign helps get some important messages out to visitors to Manchester. We have 350,000 maps which will be handed out at stations and the new Visitor Centre in Piccadilly which will help families make the most of their visit."

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