Case study: Liverpool Making it Happen

What: Breakfast panel discussion for Liverpool ONE to coincide with British Council of Shopping Centres annual conference in Liverpool to reflect positive business activity in city region

When: Tuesday 11 September 2012

Where: Russell Building, Liverpool ONE

Delivery: Place and Liverpool ONE chose speakers and themes together. Place managed event logistics, securing speakers, marketing, audio visual, catering, venue dressing

Attendance: 200 registrations from a broad mix of Place readers, many senior directors from developers and property advisers

Client statement: “We set out to ensure that the UK property and retail industries saw first-hand how successful Liverpool ONE is, both in isolation and as an integral part of Liverpool city centre. The challenge, however, was to deliver that outcome indirectly by implementing a wide range of complementary initiatives before and during the conference.

“The Place North West panel discussion, alongside the Liverpool ONE-focused session that you led, played a key role in achieving this. Similarly, Place North West’s promotion of the ‘meet the Liverpool ONE team’ breakfast on Wednesday morning helped to make that an over-subscribed success.

“It has been a great collective effort, in which Place North West played an invaluable role. Thank you,” Miles Dunnett, head of asset management, Grosvenor Liverpool Fund