Bruntwood to bring Pioneer project to Altrincham
Trafford Council is teaming up with the developer to turn the Rackhams Building into a retail, leisure and workspace hub. The building was previously a House of Fraser department store.
A public consultation has been launched for the scheme. If plans go through, this will mark the first time Bruntwood Works has had a Pioneer building in the Manchester suburbs.
The project is the first phase of the Stamford Quarter regeneration development, which aims to improve the public realm and make the area a mixed-use destination.
Under the proposed plans, Bruntwood Works will create 37,500 sq ft of commercial workspace in the building. An additional 15,000 sq ft, spread out between the ground and lower ground floors, would be reserved for retail and hospitality groups.
The company aims to grow a 3,660 sq ft living wall in the space. Promoting active travel, plans also call for cycle storage and showers for those who commute in for work. A two-storey extension and first-floor outdoor spaces also figure into the proposals.
If the scheme receives planning permission, Bruntwood Works said it would begin work on the site this autumn.
“As a hugely successful destination in its own right, Altrincham already has all the ingredients for an even brighter future,” said Andrea George, town centre and consumer brands director at Bruntwood Works. “We want to harness this by creating a blend of retail and leisure with premium workspaces that deliver greater opportunities for the community to come together in one central hub.
“The pandemic changed the way we interact with our high street, boosting local town centres and creating exciting opportunities to redevelop former department stores for new uses,” she continued.
“We’re confident the transformation of the former Rackhams store will be a gamechanger for the town and prove an attractive proposition for those looking for workspace outside of the city centre, whilst providing a new and much-needed amenity that complements the existing operators within Stamford Square.”
Bruntwood Works’ £50m Pioneer project aims to build the offices of the future by focusing on art, sustainability, wellness, amenity offers, technology and biophilia. Other Pioneer buildings include The Plaza in Liverpool and Bloc in Manchester.
Bruntwood Works and Trafford Council will be hosting a drop-in session from noon to 4pm on 18 August at the Not So Secret Garden at Stamford Square to discuss the proposals.