- Role: Marketing Specialist
- Company: Luma Marketing
- Field: Marketing + Communications
- Email: lucy@lumamarketing.co.uk
Ethics, responsibility, and marketing: nowhere to hide
If 2020 did anything, it increased consumer scrutiny. 2021 is about radical transparency. Here's how.
Which way now?
How will we share knowledge, create new ideas and move things forward in 2021?
Dear Sir/Madam…
First impressions count. Do you know who you're talking to?
A fresh start
Tackling titans, false gods and marketing myths. A little destruction to make way for a fresh start.
What’s in a gift?
There are two main ways of getting your message to the right people: earned and paid content. Let’s look at how they can work together.
Giving back…with impact
Whatever you’re doing to mark the end of 2020, we can guarantee it’s not what you did last year. How are you sharing your fortune with those less fortunate?
Sealing the deal
Your call to action is the cherry on top of an excellent piece of marketing content. Don't let your viewer wander off.
Five minutes with… Lucy Lomas as Luma turns five
Get a small peek into the world of Luma as we kick off a new interview series.
What are your words saying about you?
The words you choose can make the difference between a resounding “Yes!” and an awkward silence. Here's why your words are so important.
Persuading people to say ‘yes’
How can you persuade people that you are trust worthy? Our top tips for convincing a wary audience that you are worth engaging with.
