Whatever you call it - proposal, tender, pitch, sales document, RFP response - are you keeping an eye on your cost of sales and your audience's needs and converting...
The tone has changed. People are getting back to work. Stalled projects are starting to move again. It’s time to reconsider your positioning, strategy and tactics.
If your business's daily operations are its skin and bones, keeping you moving forward and standing upright, then your mission and vision are its heart and soul.
Before you fall back into old patterns, now is the time to review your brand and make sure it fits with the new reality of the marketplace.
Over the last couple of months we’ve seen significant changes in our tribes – the groups of people we identify, communicate, collaborate, share with and belong to.
Online events are here to stay. Here's how to do it well.
As we emerge from lockdown, are your communications up to scratch?
Luma Marketing calls for a new normal - one we’re happy to return to. Let's get serious about deciding what “business as usual” becomes.
If your planning, legal, engineering or design professionals are also delivering your marketing, they are out of their comfort zone. Pro tips on how to manage your marketing properly.
Do you find yourself spending more time on LinkedIn and wondering how to engage well? Here are our top tips on how not to be a stalker.