- Role: Marketing Specialist
- Company: Luma Marketing
- Field: Marketing + Communications
- Email: lucy@lumamarketing.co.uk
Getting to know you…
Whatever you call it - proposal, tender, pitch, sales document, RFP response - are you keeping an eye on your cost of sales and your audience's needs and converting...
Revisiting your strategy (again)
The tone has changed. People are getting back to work. Stalled projects are starting to move again. It’s time to reconsider your positioning, strategy and tactics.
The heart and soul of your business
If your business's daily operations are its skin and bones, keeping you moving forward and standing upright, then your mission and vision are its heart and soul.
Reviving your brand
Before you fall back into old patterns, now is the time to review your brand and make sure it fits with the new reality of the marketplace.
Which tribe are you?
Over the last couple of months we’ve seen significant changes in our tribes – the groups of people we identify, communicate, collaborate, share with and belong to.
How to… take your events online
Online events are here to stay. Here's how to do it well.
Back to work
As we emerge from lockdown, are your communications up to scratch?
Business unusual
Luma Marketing calls for a new normal - one we’re happy to return to. Let's get serious about deciding what “business as usual” becomes.
How to… manage your marketing
If your planning, legal, engineering or design professionals are also delivering your marketing, they are out of their comfort zone. Pro tips on how to manage your marketing properly.
How to… engage brilliantly on LinkedIn
Do you find yourself spending more time on LinkedIn and wondering how to engage well? Here are our top tips on how not to be a stalker.
