The highs and lows of entering for professional awards and how to do it well.
We've been on a learning curve at Luma Marketing and discovered that we are not as inclusive as we thought...
Finding the parallels in placemaking and brand building. What community are you looking to build?
Three months after MIPIM 2019, Shoosmiths and Luma Marketing brought together a carefully curated group to discuss how it can become more representative of the property industry as we know it.
How can you protect your business from difficult clients?
Whether you’re naming a company, a place, a product, a person or a community, the name you choose is the tip of the iceberg that is your brand.
Here are some tips for measuring success and making sure that time and expense in Cannes doesn't go to waste.