Analysis - Commentary
Why marketing campaigns work (and why winging it doesn’t)
28 November 2025 16:00
Too many businesses treat marketing like a game of darts played in the dark, writes Lucy Lomas of Luma Marketing. Sometimes you hit the board. Occasionally, you even hit the bullseye. But most of the time, you’re just putting holes in the plasterboard. The reality is that ad hoc marketing rarely adds up to anything […]



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