October 2014 analytics
Snapshot of readership stats for October 2014

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Who we are

Place North West is a business-to-business website for property and regeneration professionals in the North West.

Our readership is around 40,000 a month across the website and daily email.

Place North West publishes...

  • News
  • Comment
  • Event listings
  • Special reports
  • Jobs
  • Professional advice

...on a broader subject range than traditional trade titles, with a strict regional focus:

Sectors

  • Architecture & Design
  • Construction
  • Development
  • Environment & Conservation
  • Finance & Economics
  • Housing
  • Marketing & PR
  • Professional & Legal
  • Transport

Areas

  • Manchester
  • Greater Manchester
  • Liverpool
  • Merseyside
  • Preston
  • Lancashire
  • Chester
  • Cheshire
  • Cumbria
  • North Wales

Readership

Monthly average figures based on results for September, October, November 2014. Source: Google Analytics

Unique visitors each month: 41,454

Visits: 87,855

Pages read: 171,972

Repeat visitors: 62%

Average Place Daily Briefing email opens: 2,489 each day (week commencing 8 December 2014); average click rate 43%

More than 50% of readers describe themselves as manager, partner or director, according to a study of a sample of 1,000 regular readers carried out in June 2013 by Marketing Projects.

Place North West will put your organisation in front of professionals across various sector communities.

A breakdown of the readership by sector and geographic area is as follows:

Sector

Proportion of readers

%

Area

Proportion of readers %

Construction

18

Greater Manchester

35

Developers

17

Merseyside

26

Architecture and Design

15

Warrington & Cheshire

17

Consultants

11

Lancashire

16

Professional Advisory

10

Cumbria

1

Government

7

Other inc. London

5

Surveyor / Agency

7

Research

6

Funding and Finance

5





How we can help you

Place North West is read by 40,000 property people each month, across email and website.

We can promote your marketing message, sell your products and services, generating enquiries, lead prospects and raise awareness.

Banner advertising on Place can be targeted by subject area and or geographic focus, meaning we can tailor your advertising to run on stories that are directly relevant to your requirements.

Place Daily Briefing, our mid-morning email newsletter, goes out to 8,800 people, offering a great opportunity to target the site's core readership base. Around half of our readership comes from the email, the remainder directly to the site.

Special editorial features give sponsors the opportunity to align themselves with topics of key industry significance, position themselves as thought leaders and deliver a message to a targeted audience.

Place events range from highly focused roundtable discussions to conferences for more than 100 people.

Because of the highly targeted nature of Place North West, we are able to work with our sponsors to identify and engage with potential clients and partners within the region and get them to the event in question.

The highly interactive nature of a lot of what we do offers sponsors the chance to properly engage with potential clients in a meaningful way.

Benefits of working with Place North West:

  • By far and away the leading source of news and information to the North West's property, construction and regeneration communities - Get in front of all the people who count
  • Flexible on-site advertising - Tailor your campaigns to ensure maximum coverage among relevant readers
  • Targeted events that offer real business development opportunities to sponsors

In short, you get a real return on your investment.

Contact

Paul Unger

07966 535 262

paul.unger@placenorthwest.co.uk